Copy of About Us
Every Child
Deserves to
Feel Seen.
It lives in the small, everyday moments — when a child chooses the same favourite piece again, falls in love with a colour, or says, "this feels like me."
Because that's what childhood really is: discovering who you are, one choice at a time.
Founded by Ashwin Rastogi & Ruhaani Aggarwal
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Where We Find
Our Inspiration
We're always observing, listening, and reimagining. Our ideas come from:
Everyday childhood moments
How kids play, move, and express themselves in their own unique ways.
Real parent insights
What actually works (and what doesn't) in the reality of daily life.
Kids themselves
Their favourites, their moods, their delightfully strong opinions.
Play & imagination
Stories, characters, and the pure magic of just being a child.
Our 04 Pillars
Design
Trend-forward styles, reimagined through a child's world.
Comfort
Thoughtfully created for all-day play and rest.
Ease
Thoughtful details that make every moment simpler and more independent.
Affordability
Premium quality at prices that make everyday living easy.
Meet The INCLUD Family
Every child fits in — because every child is different.
The Dreamer
Head in the clouds, heart full of wonder
The Player
Always on the move, always in the game
The Explorer
Curious eyes, adventurous spirit
The Creator
Imagining, building, making it real
Built by Parents,
for Little Worlds
INCLUD was built to solve a simple gap — kids' fashion that looks good but often lacks personality. We wanted to bring both together.
Inspired by real childhood moments, everything we make is for who kids truly are: playful, curious, and completely themselves. Because every little choice they make should feel just as fun as being a kid.
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