Our Story
Founded by Ashwin Rastogi and Ruhani Aggarwal, INCLUD brings together style, comfort, and personality, creating pieces kids love & carry into every part of their day. Designed to become a part of their everyday stories.
Inspired by real childhood moments, everything we make is for who kids truly are: playful, curious, and completely themselves.
Because every little choice they make should feel just as fun as being a kid.
Meet the INCLUD Family →
Every Child Deserves to Feel Seen. That's Where INCLUD Begins.
It lives in the small, everyday moments — when a child chooses the same outfit again, falls in love with a colour, or says, “this feels like me,” because that's what childhood really is: discovering who you are, one choice at a time.
In 2023, Ashwin & Ruhani set out to solve a simple gap — kidswear that looks good often forgets comfort, and comfortable clothes often forget personality. INCLUD was built to bring both together.
We take inspiration from global fashion and reimagine it for children — playful, expressive, and made for real life. Not mini versions of adults, but clothes designed for kids as they are: bold, curious, and wonderfully themselves.
Our Inspiration
We're always observing, listening, and reimagining. Our ideas come from:
Our 04 Pillars
Meet The INCLUD Family
Every child fits in — because every child is different.
