Ruhani Aggarwal is the Co-Founder of INCLUD, a kids' lifestyle brand founded in 2023 with a vision to create products that reflect children's individuality, comfort, creativity and everyday experiences.
Through her work at INCLUD, Ruhani is involved in building a brand that goes beyond kidswear to focus on the broader world of childhood, including children's clothing, accessories, toys and everyday essentials. Her approach is centred on understanding what children enjoy and what parents need, while keeping design, comfort, ease and affordability at the heart of the brand.
Ruhani also brings a personal perspective to parenting conversations. As the host of The Parenting Playbook by INCLUD, she explores questions that parents commonly face while raising children, speaking with experts and practitioners across areas such as child psychology, nutrition, behaviour, screen time and other aspects of parenting.
Her content focuses on parenting, children's lifestyle, kids' fashion, child development, children's products, entrepreneurship and the everyday experiences of modern families. She approaches these topics with curiosity and a focus on making information practical and relevant for parents.
Ruhani studied at the Delhi School of Economics and has also been involved with initiatives focused on social impact and community development. Her professional journey combines entrepreneurship, analytical thinking and a strong interest in creating meaningful experiences for children and families.
At INCLUD, Ruhani believes that every child is different and should have the freedom to express their own personality. This philosophy continues to influence the products, conversations and content she creates.
Areas of Expertise
- Parenting and family life
- Kids' lifestyle
- Children's fashion and clothing
- Children's products and essentials
- Child development and behaviour
- Parenting trends and challenges
- Kids' comfort and self-expression
- Entrepreneurship
- Consumer brand building
Author's Note
Ruhani's articles are written from her experience as a co-founder of a children's lifestyle brand and her ongoing conversations with parents and experts. Where appropriate, her content incorporates expert perspectives and practical information to help parents make more informed decisions for their children.
Role: Co-Founder, INCLUD
Primary Topics: Parenting, Kids' Lifestyle, Children's Fashion & Entrepreneurship
Based in: Gurugram, Haryana, India